InitialView was founded in Beijing, China in 2009, and in a short time it has become a world leader in interview services, having provided interviews to thousands of applicants to top academic programs.
We provide live, unscripted interviews which are then uploaded to our proprietary interview platform. Our proprietary platform allows viewers to, within seconds, determine the interviewee’s English ability and interpersonal skills. Our technology is currently patent-pending in both the U.S. and China.
Our interviews have been a part of over 95,000 applications reviewed by over 200 boarding school, undergraduate, and graduate programs. We have interviewed applicants in almost 70 countries.
We are able to provide admission officers a level of assurance about our interviews, processes and operations in China in a way that is unmatched by others in international education.
See our Statement of Ethics here. We are always reachable at contact@initialview.com.
Our interview structure is the result of years of experience and the application of best practices in university admissions. All of our interviewers are native English speakers and have graduated from top western universities.
First, our interviews are unscripted. Our interviews start with general questions, but the interviewer is trained to quickly ask probing questions about the applicant’s answers, ensuring that the applicant cannot just recite from a script. At the end of each video, we give the applicant a couple minutes to add anything to what we have discussed.
Second, our interview is conversational and interactive. By far the most difficult thing to ascertain on paper is a candidate’s ability to thrive in a dynamic English environment. InitialView provides a direct look at an applicant so that the viewer can judge these crucial qualities. It is a preserved record that prevents stand-ins and allows for collaborative viewing.
Finally, our patent-pending video platform ensures that viewers do not have to sit through the entire interview, but rather they can jump around from question to question. We even highlight one answer that is particularly impressive.

Professor Roth is the Craig and Susan McCaw Professor of Economics at Stanford University and the Gund Professor of Economics and Business Administration Emeritus at Harvard University.
He shared the Nobel Prize for Economics in 2012.
Professor Roth specializes in research relating to “matching markets”, which generally means markets for which matching depends upon criteria other than just price. He has helped design the National Resident Matching Program, the clearinghouse through which almost all doctors in the U.S. receive their first job out of medical school. He also helped design the current system for matching hundreds of thousands of students to high schools in New York City, Boston and other cities.
His work on kidney exchange in the United States has helped save thousands of lives by making the kidney exchange process more efficient.
He is the author of ‘Who Gets What—and Why: The New Economics of Matchmaking and Market Design’, published in 2015.

Dr. Lucido serves as a senior advisor to InitialView. Dr. Lucido is the Executive Director of the USC Center for Enrollment Research, Policy, and Practice and Professor of Research at the University of Southern California. He previously served as USC’s Vice Provost for Enrollment Policy and Management, responsible for undergraduate and graduate admission, financial aid, academic records and registration, graduation rates initiatives and enrollment policy. On multiple occasions Dr. Lucido has played a leading role in initiatives to design and execute effective and principled college admission and enrollment management practices, and he is often quoted in the national press as a leading authority on college admissions.
Dr. Lucido came to USC from the University of North Carolina at Chapel Hill, where he guided enrollment planning and management, and oversaw the Offices of Undergraduate Admissions, Scholarships and Student Aid, and the University Registrar. Dr. Lucido has been a chair and a national presenter for the College Board’s Task Force on Admissions in the 21st Century and for the New Admissions Models Project, a national project that examined how admission decisions are made, how they should be made, and how admission practices should be communicated to the public. He was also a member of the steering committee that addressed and reformulated the Statement of Principles of Good Practice on behalf of the National Association for College Admission Counseling. Prior to his work at UNC, Dr. Lucido served as assistant vice president for enrollment services and academic support at the University of Arizona, where he received multiple awards for his contributions.
Dr. Lucido’s career in higher education began at Kent State University, where he served as associate director of admissions prior to assuming the director of admissions position at the University of Arizona. Dr. Lucido holds a Ph.D. degree in higher education from the University of Arizona, a M.Ed. degree from Kent State University, and a B.S. degree in business administration from Miami University in Oxford, Ohio.
Dr. Lucido serves as a senior advisor in his personal capacity and does not represent CERPP or USC in his role with InitialView.

Professor Elzinga is the Robert C. Taylor Chair in Economics at the University of Virginia. The author of more than seventy academic publications, Prof. Elzinga has been a member of the faculty at the University of Virginia since 1967.
Throughout his distinguished teaching career, Prof. Elzinga has received numerous awards and honors, not only from the University of Virginia but also from the Commonwealth of Virginia and prominent foundations. In 1992, he was awarded the Thomas Jefferson Award, the highest honor the University of Virginia accords its faculty. Prof. Elzinga has a B.A. and honorary doctorate from Kalamazoo College and a Ph.D. from Michigan State University.
Prof. Elzinga’s major research interest is antitrust economics, especially pricing strategy and market definition. Prof. Elzinga has consulted for numerous Fortune 500 companies and U.S. government agencies in the context of prominent antitrust lawsuits, including Microsoft, Walmart, Monsanto, Cargill, Safeway and Nestle, as well as for the Antitrust Division of the U.S. Justice Department and the U.S. Federal Trade Commission. The U.S. Supreme Court has cited his work regarding antitrust economics, and he was the economic expert in three prominent antitrust cases that have been decided by the U.S. Supreme Court.
Prof. Elzinga also is a past president of the Southern Economic Association, a member of Mystery Writers of America (he has co-authored three mystery novels where the protagonist uses economic principles to solve crime), and serves on the national Board of Directors of Inter-Varsity Christian Fellowship and the Board of Trustees at Hope College.
In recent years, Prof. Elzinga has also become an active angel investor. In addition to InitialView, he was the initial investor in Digital Reasoning, a company which develops and markets solutions that provide automated understanding for Big Data. Digital Reasoning recently received an institutional round of funding from Silver Lake Partners.